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ETHConf 2026, and the people filming it.

“This is the first ever ETH Conf,” Sarah of Cactus Can told Maceo. Her crew, from Sydney, was making ETHGlobal’s daily videos of it. He was there for We Them Media, and when he met the other people filming the conference, he interviewed them.

The people filming it.

Each conversation plays here once it is up on the channel, with the full transcript on its own page.

Cactus Can

A production company from Sydney, about six people, that travels with ETHGlobal to its events. Maceo found Lucy and Sarah on the floor interviewing the artist Shanelle Julia Rosita, filmed them at it, then asked about their own work.

“We're a production company from Sydney. We're called Cactus Can, and we work closely with the ETHGlobal team.”

Sarah, 5:55

“When we're on an ETHGlobal job, we send it back to Sydney, they can work on it while we're asleep. And then when we wake up, we then jump on it.”

Sarah, 7:16

“By 5 PM of each day, we already have the daily video complete.”

Sarah, 7:37

“At the end of today, we'll have the 1-minute wrap-up with the narrative from the last 3 days.”

Sarah, 8:04

“I think we need storytelling like this in this space. … I'm very compelled seeing you two ladies do this work.”

Maceo, to Lucy and Sarah, 6:12

Going up this week How the daily video is done by 5 PM.

Jacob Feingold, Shawn P. Bruce and Sire Roman

Three freelancers with a Leica rig, following a CEO around New York for two days. Sire got the work by talking to a customer at the camera store where he works. This was his fourth or fifth job with that client.

“Being the type of person that someone wants to ask you to come back for. That's even more important.”

On tape, 2:52

“People wanna know that you know what you're doing with them. So they want to know someone that's like documenting with integrity.”

On tape, 3:08

Going up this week How freelance camera crews get asked back.

The artist Cactus Can were filming

Shanelle Julia Rosita

A visual abstract artist. She pitched the conference a creative break between the workshops, and hosted it.

“We didn't have to yell and shout about creativity at a tech conference”

Shanelle, 1:43

Going up this week Create for the fun of it.

What the filming looked like.

Frames from Maceo’s camera that week.

An ETHConf sign headed Notice of Filming and Photography: photography and video recording are taking place at this event, and attending means consenting to your image being used by the event organizers.
The notice at the entrance.
Part of the ETHConf venue map: the Media Area and two media pods beside the Community Hub and the help desk, with the Valley Arcade and Matcha Park to the right.
The venue map, with a Media Area.
A camera operator at a video camera on a tripod lines up a man in a checked shirt clipping on a microphone, among the booths on the expo floor.
A broadcast crew on the expo floor.
A camera operator with a light on her rig films two men talking beside the Valley Arcade banners, while a man lies on a beanbag behind them.
An interview by the Valley Arcade.
A photographer in a black cap and glasses looks down at his camera on an indoor basketball court, a hoop and players behind him.
A photographer at a basketball run the same week.
A man with a conference badge clips on a microphone in an armchair on the ETHConf interview set, two empty chairs beside him and ETHConf logos on the wall behind.
The interview set.

From the conference week.

Twelve more conversations Maceo filmed that week, at the conference and around it, going up on the channel. Each plays here once it is up, with the full transcript on its own page.

Going up this week In a builder market, money chases talent. A builder who helped run an art auction at FarCon with Kismet Casa, on what a builder market is.

Going up this week An Ethereum builder on his plan to run for office. Jeff, in the Ethereum ecosystem for several years, on why he is looking at running for local government.

Going up this week Loot boxes are crypto's quiet $100M business. Garrett Lee of Hydrex, a DEX on Base, on the crypto business most people have not heard of.

Going up this week Why data contributors should be rewarded. Ram of OpenLedger, on rewarding the people whose data builds AI models.

Going up this week Arcade cabinets that onboard you to crypto. Johnny Coughlin, who owns an arcade bar, on the Valley Arcade Games cabinet that rewards players for their scores.

Going up this week DeFi is confusing, even for developers. Jordan Greenberg, a Web2 developer from Weehawken, New Jersey, who topped the arcade leaderboard, on catching up with crypto.

Going up this week Crypto for people who can't trust their bank. Cat McGee of the Solana Foundation, who lives in Buenos Aires, and Juanpi, from Argentina, on who crypto is for.

Going up this week Borrowing against stocks to buy a matcha. Janusz, from Poland, in crypto since 2016, on borrowing against tokenized stocks.

Going up this week AI agents as a startup's first hires. The founder of Perkos, four years into ETHGlobal hackathons, at a side event of the week, on AI agents for a new small business.

Going up this week Decentralized KYC and stablecoins for cross-border trade. Michelangelo and Nina Pan, on privacy-first identity checks and paying across borders with stablecoins.

Going up this week A software engineer looks under DeFi's yield. Scarlett, a software engineer at a traditional finance company, on what DeFi looks like from the outside.

Going up this week Crypto as infrastructure for humanity. Niv of Ymax, answering the questions people in Times Square asked Maceo that morning.

More from ETHConf.

Fourteen more pieces from the conference week, each on its own page.

Keep this going

7 supporters at $128 a month pay for this work, on the way to $1,000 a month. 0 of 150 street interviews are in for One Question, which closes Wed 4 November.