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01. What is We Them Media?

I’m Maceo. I started We Them Media in 2021 to film the people building on Ethereum, in the places they actually live and work. Season 01 opened June 1, 2026 and runs through November 30. From September 15 to October 12 a new piece goes public on YouTube every day, starting with the Streamer University line from New York.

02. Who runs it?

I do. The team is ten of us now, across the United States, Nigeria and Kenya, with contributing reporters filing from where they live. Field footage from 16 countries. We meet on Zoom. Full team on the Team page.

03. Is the network live?

Yes. Season 01 opened June 1, 2026 and runs through November 30, 2026. Everything ships as it lands on YouTube under @WeThemMediaHQ.

04. What's already shipped?

In Q1 2026 I went out alone in Denver with a camera and shot 100+ street interviews on zero budget. Philadelphia is in active production now. There is also Let’s Talk About ETH: Around The World, the podcast that started all of this. Season 1 ran six episodes and is wrapped. Everything is on the Portfolio page.

05. What is One Question?

Our street interview programme, and the thing the network is running on right now. Somebody is asked a question on their own street, on camera, and answers it before they walk away. Contributors film them wherever they live and the catalogue fills up week by week. The first campaign runs to 4 November and we are going for 150 of them. To send one in, post it to X and tag @WeThemMediaHQ: we pick it up from there and it goes on our YouTube with your name and city on it. Everything else is on the One Question page.

06. Can I come to the Weekly Connect?

Yes, and you do not need to have filmed anything. It is our community townhall, every Wednesday at noon New York time, 5pm Lagos, 7pm Nairobi. We watch street interviews together, talk about them, and cover what the team is working on. Supporters, contributors and people who only read the newsletter are all in the same room. RSVP on Discord.

07. What does the money pay for?

Wages first. Two people are on payroll: Gift, who runs social, and Bayo, who runs branding and media. Recurring support goes to employing them. After that: the tools, the payment rails, and the cost of keeping the catalog free and open for everyone else. Whatever supporters do not cover, Maceo covers himself. The running total is on the Ask page, updated as the number changes.

08. So it's media, but onchain too? How is this different from a Substack or a YouTube channel?

Yeah, it’s media. That’s the actual product. YouTube is our primary channel today and we’ll keep using it. Onchain is the backup, every story gets a permanent record on Optimism, with the file itself on Arweave. That means YouTube or Substack can demonetize or yank a post and the work still doesn’t disappear. The other difference is how it gets paid for. Community bounties and monthly supporters carry it, not subscriptions or ads. Field footage from 16 countries, not one desk.

09. What is poidh?

Pictures Or It Didn’t Happen. A bounty platform. Anyone can post a question with a dollar amount attached, and a community member shoots the answer for the bounty. We use it to crowdfund specific stories. Browse the open We Them Media bounties at poidh.xyz/a/wethemmedia.

10. How does monthly support work?

Through Fractured Atlas, our fiscal sponsor. The founding roll closes at $1,000 a month, and everyone who joins before then stays named on it. Cancel anytime. Tiers and the running total are on the Ask page.

11. Do I get a token for supporting?

Not for monthly support. That runs through Fractured Atlas. There is no token attached and nothing to trade. Separately, the tokens of patronage we minted on Nouns Builder are still live. We stopped leading with them and we do not link them here, but they work and we still count anyone who backs the work that way. Ask and we will send you there.

12. Do supporters influence editorial?

No. Supporters receive credit, not control. Maceo and the editorial team make every editorial call. If you want to fund a specific story, do it on poidh. Every question is public the second it’s posted, so anyone can see what’s being asked and who asked it.

13. What happens if the support does not come in?

We size the season to whatever the support is. Every dollar that comes in shows on the Ask page the day it lands. Six real months beats promising twelve and faking it.

15. How do I get in touch with Maceo?

DM any of our social pages and it gets to him. Instagram, X, or TikTok. The Discord works too.

16. How do I audition to be a community contributor?

Film a One Question street interview, post it to X and tag @WeThemMediaHQ. That is the front door and there is no application. You can also take on an open poidh bounty on our page, ship the work, and tag us on socials. We’ll amplify what’s strong and be in touch. Happy hunting.

17. There is something happening where I live. Can you cover it?

DM any of our social pages and tell us what it is. If it is something you want documented, or something already shot that deserves a bigger audience, we will coordinate with you on how to get the word out. That might mean putting a bounty on it, amplifying what you have already made, or connecting you with a contributor nearby. The work moves because people tell us what is worth filming.
Still have a question

Ask us. Then back the work.

If your question is not answered above, DM any of our social pages and it reaches the team. If it is answered and you want this to keep going, the support page is where that happens.

Keep this going

15 supporters at $162 a month pay for this work, on the way to $1,000 a month. 0 of 150 street interviews are in for One Question, which closes Wed 4 November.

From the catalogue Five years of it, free to watch
Full archive →
Philadelphia · Field interview
"The numbers don't add up to work for nobody."
Ethiopia · ETH Pop-up
Gloria on pop-up cities and web3.
LTAE · Newest
Six episodes, guests across continents. Complete.

18. I am in one of your videos and I want it taken down.

Message us on Instagram (@we_them_media) or X (@WeThemMediaHQ) and we will get back to you within two weeks. You can also open the panel headed Something wrong here? at the foot of the page it is on; a person reads every request and nothing about it is automatic. If you want it down, it comes down. You do not have to give a reason and nobody will ask you for one. This applies to anybody in a We Them Media video, whenever it was filmed and whoever filmed it.