Ninety seconds on your phone. Three beats. That is an interview.

The shape is fixed on purpose. It is what makes a hundred and fifty of these read as one body of work rather than a hundred and fifty clips, and it is what lets somebody find a specific person in it years from now.

1. 1They say who they are. Their name, their age, and where they are from, to the lens, before anything else. This is the part people skip and it is the most important part. It is their credit, it is how the interview is findable, and saying it on camera is how somebody agrees to be in this.
2. 2They ask their question. Whatever they would actually want put to the world. Not a question you gave them. If they need a moment to find it, give them the moment; the pause is part of the tape.
3. 3They answer it themselves. Both halves or it is half an interview, and Kafani will send it back.

None of this is a rule. All of it is what the interviews people finish watching have in common.

1. •Get close. Sound is the thing a phone gets wrong. An arm’s length away, on a street, is right; across the road is a silent film.
2. •Hold still, and do not cut. One take, start to finish. Brace your elbows or lean on something. A steady ninety seconds beats a beautiful thirty with a jump in it.
3. •Face them into the light. Put the sun or the shop window behind you, not behind them.
4. •Upright or sideways, both work. Film the way you would film anything else on your phone. What matters is that the person fills the frame.
5. •Let the silence sit. When they stop, wait. The second answer, the one after the pause, is usually the one worth having.
6. •Say where you are, on camera, before or after. The street, the city, the day. It puts the interview on the map, literally: every place the network has filmed is on one page.

1. 1Post it to X and tag @WeThemMediaHQ. That is the whole submission process, and it works whenever you filmed it, from wherever you are. Put their name, age and where they are from in the post, and their question in their words. Tagging us is how you say yes to it going on our channel; if you would rather it stayed on your own account, say so in the post and we will leave it there.
2. 2Or bring it to the Wednesday call. Turn up to The Weekly Connect, noon in New York, 5pm in Lagos, 7pm in Nairobi, say you will ask the question this week, and Kafani will follow up with you. The call is the easiest place to start if you have not done one before.
3. 3Kafani approves everything. One editorial standard across every country, which is the only way an archive like this stays worth reading. An interview that skips the first beat comes back, the same as one missing the second half. She is the person you will actually be talking to.

Some are commissioned. Where a specific question needs chasing we post it on poidh and whoever brings the answer back gets paid. That is a mechanism, not the reason to take part.

It goes on our YouTube with their name on it and yours as the person who filmed it. It lands in the catalogue and in the place it was filmed. You get a contributor page that lists everything you have filed. And the count on the front door goes up by one.

If you are in one of these and you want it down, it comes down. Email wethem.xyz@gmail.com, message @WeThemMediaHQ on X or say so in the Discord. You do not have to give a reason, nobody will ask you for one, and it is not a negotiation. That holds for anybody in a We Them Media video, whenever it was filmed and whoever filmed it.