Social anxiety in Philly: Germantown Avenue.
Two minutes on Germantown Avenue in Philadelphia that are mostly the pitch: what We Them Media is, why one man is walking the avenue with a phone, and where the week’s question came from. The question is social anxiety; the answer that lands is about barbershops.
The opening is the model in one breath. “I have a YouTube page called We Them Media,” and then: “I’ve been doing like, going out and talking to different people. My audience isn’t very big. I’m trying to build like a Philadelphia audience this summer.” The question comes from the crypto side of the operation, a platform where people get dared to do things that would normally make them anxious, and from that the idea to ask people what they would say about social anxiety.
Then the part that explains the site you are reading. “my team is primarily in Nigeria. And then I have a few members in Kenya too. And so we’re all going out this week to ask that question pretty much.” In Philadelphia, for now, it is one man: “I want to make sure that me and my team, who are on here, are more on the same page before I bring anybody else in.”
The man he is talking to has the answer for the avenue. Mental health lives in the barbershop: “especially in barbershop you need good mental health in the community.” Filmed by Maceo in Germantown, with the last thirty seconds spent working out who holds the phone.