The Edit Should Shape the Shoot | ETHConf NYC
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0:00A: And so how do y’all handle all your posts?
0:02B: All my posts? Uh, like, uh, we’re actually handing all this off. All glory to God. So no, we just, we are handing our producer the footage. We made sure to communicate with him like his needs.
0:14A: It’s like, you know, to inform your shooting, right?
0:16B: To inform our shooting. He can help, he can direct us cuz he’s our editor. Um, which is very helpful. He knows, he’s done videos like this many times, so he knows the format of what you want to have an idea of. Like, what is this video gonna look like? Yeah. You don’t want to just go in and blindly shoot it. So that informed us. The edit informs the video and vice versa. And so, and like the kind of story you want to tell. And so, you know, what we’re doing in this case is something a little bit less crypto, a little bit more human, maybe what we’re trying to do. And we know that.
