Micropayments vs paywalls | Arikia Millikan CTRL+X | NYC
This is an archive entry: the video and its transcript, published so the words can be read, searched and quoted. It is not a written piece.
Transcript
Transcribed from the tape. Search every transcript →
0:00What CTRL+X does is enables readers to bypass the subscription model and access articles one at a time via a micro payment transaction because right now people are like hitting the paywalls and leaving or like we don’t want to sign up and subscribe for one more thing. They don’t want the recurring payments. And even if they do want to subscribe, then they’re not accessing the entire archives of a publication. So it’s always been a kind of like imbalanced problem. And we’re introducing a new revenue stream into the industry and allowing journalists to really take control over the maintenance of their own assets.