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From Crypto with Kamal, by Kamal Hubbard

How the Internet Computer can support creatives in media and film

This is Kamal’s video, shown here with his permission. Watch it on his channel, where the comments are.

Aaron, who works in production for the Internet Computer community, talks with Kamal Hubbard about using the network for film and music. He says it is “pretty much the only platform that can actually host the creative assets inside of it,” where a film or a song can literally live inside a smart contract, unlike platforms that only point to files stored elsewhere.

Aaron describes losing money as a filmmaker when a distributor went out of business, and his own project since day one, the Stoken Protocol, meant to let credits and royalties on something like a film “flow through in a smart contract way.” He imagines a world where “everyone who gets a piece of that film gets paid instantly every time someone rents it,” instead of filmmakers waiting six months to get paid.

Transcript

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Who speaks: Aaron (A), Kamal Hubbard (B). Transcribed by We Them Media from the original audio, with Kamal’s permission. Speaker letters mark turns, as the model separated them.

These are the speakers’ own words. We have not checked their claims.

0:04AaronBusy, keeping busy, working hard. Loving Web3, looking forward to finding ways to get creative people involved. We’ve been super interested in finding ways to get creatives into Web3 in a good way, you know, not this sort of weird rug pull stuff or whatever, you know, that stuff sucks. And it breaks my heart every time because, you know, you build -- you could build a community, but instead it gets weird. You know, and so we’re looking forward and watching things mature and it’s been awesome. And the Internet Computer for us, for me, it’s pretty much the only platform that can actually host the creative assets inside of it and use smart contracts like right in, I mean, like your film or music could literally be part of a smart contract. Literally, it’s hosted right there, you know? And so to me, this is just an unbelievable platform.

0:48Kamal HubbardIt is, it is. And so let’s kind of unpack that. process? Maybe for someone who, one, doesn’t know what the Internet Computer is. Let’s just set that basic level. Can you define what the Internet Computer protocol is or the IC is? And we’ll take it from there.

1:08AaronYeah. Well, I mean, that’s the question is like, what’s different? I mean, people have heard of, you know, hundreds of different blockchains at this point, you know, but when you look at the capabilities, the thing that stands out for me, the Internet Computer is that idea that it’s it has this like cloud functionality. So when things, you upload them in and that is becoming more and more permissionless and available. These tools are being built. Uh, you know, Daniel, who was at this conference, he’s been working on ways to help people get that stuff directly into the Internet Computer themselves. And that’s going to be a huge, huge impact.

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1:08AaronYou don’t have to go through someone else. You could just upload it. And, and I’ve seen, I mean, we are working on it together in some cases and watching this stuff, literally, oh, you have an amazing photograph that you want to like do anything with, just upload it like you do to Google Drive. And then what after that? The sky’s the limit with something like this. Do you want to have it gate, you know, like Jesse’s personal DAO thing? Do you want to have a piece of art? Do you have to have someone’s piece of art in order to be in their art DAO or whatever?

1:08AaronI mean, oh, I mean, it’s just, you could do almost anything with it.

2:13Kamal HubbardYeah.

2:13AaronAnd that, you know, that’s really cool because that’s not like the normal internet.

2:16Kamal HubbardYeah. And I think it is this open internet concept that enables or really opens up Web3. Like you’re talking about the storage, websites, media, large file size media as well.

2:35AaronI mean, at 400 gigs, I think is the cap. I haven’t tried that yet. Yeah.

2:40Kamal HubbardOkay.

2:40AaronI haven’t tried that one yet. But you know, like, Carl was mentioning with his, his project with creators, no-code creators, like none of this is going to really take off and be big unless we get more of the creators seeing a way for them to make this a part of their livelihood and their community stuff.

2:57Kamal HubbardRight.

2:57AaronAnd that is, you know, I think the tools are coming, but, you know, it takes time. And the DAO tooling, I’ve been -- those of you who follow me on the, on Twitter @icbbert, you know, I’ve been whining about where’s the DAO tooling, where’s the DAO tooling, and it’s coming now. And Jesse’s working on that, other people are working on that, but, uh, I’ve seen some things where you can even use -- people who have collections of, of, you know, creative assets can vote on a project. Like, just because on the Internet Computer, if you, if you have that NFT or other, you know, verified digital asset, you can -- that’s a vote. That could represent a vote, right? So like DAOs aren’t just tokens. They could also be photographs or music. You know, music. Do you have 3 out of our 5 singles, you know, well, then you get to vote on where we go on tour. Like, that can all be possible. And I think it’s going to be very, very cool in the future. Yeah.

3:50Kamal HubbardYeah. And I think all the narratives that we’re seeing in this, this very odd market that we’re in now --

3:57AaronI mean, yeah, it’s crazy. It’s a roller coaster, right?

3:59Kamal HubbardAI, you know, you can do that on ICP.

4:04AaronYep.

4:05Kamal HubbardReal-world assets, you can do that on ICP. Decentralized physical infrastructure, you could do that on ICP. So, that once again demonstrates the value proposition of this network. And that’s why I’m fascinated by it. I’m still learning more about it. And I just -- it’s like a completely different rabbit hole, right? You fall into the Bitcoin rabbit hole. This is its own rabbit hole. And I’m still trying to find my way through it.

4:36AaronBitcoin is great, of course. Gen 1, Ethereum Gen 2. There’s plenty of other like improvements on the Gen 2. Like I would say even like Solana is a massive improvement in a lot of things, speed and things. But this is like Generation 3. It’s a different generation of --

4:52Kamal HubbardRight.

4:52AaronInternet Computers, not like those ones. And I think Dominic Williams did a good job yesterday during the conference of mentioning how it’s just different. It’s not meant to compete. It’s just fill in the gaps and add new ways that Web3 can actually happen. ’Cause you cannot literally, and I counsel people, against us all the time. Don’t try to build this massive thing on, on just Ethereum using that. It’s not nice. $50 gas fees for your people to do anything. On the Internet Computer, it’s virtually -- I mean, it’s extremely inexpensive and often covered by the platform itself. Like, so if we want people to use it, stop making them pay $50 to like send something to somebody because who’s gonna do that?

5:29Kamal HubbardRight.

5:29AaronLike, that’s insane. That thing shouldn’t even be $50. You don’t need $10,000. I mean, maybe super valuable things, which is the case for like Bitcoin or A lot of Ethereum stuff, yeah, but it’s like you’re sending somebody a house. Maybe you want something super secure that costs $50 to send someone the deed to the house. That’s great. But like trading cards, I mean, this is -- this isn’t right, you know? It’s not nice. It’s not nice to ask everyone to join that. And so that’s one of the things I love about the Internet Computer is that it’s actually possible to be nice to your community and let them have affordable things like that. $50 is crazy, you know, the gas fees. And I know they’ve been working hard on scaling out that stuff, but it just makes it more complicated. This is all -- this is for the most part everything you need, except for if you really want to make it the most absolutely locked down. I mean, nothing’s better than Bitcoin for that kind of stuff security-wise. I mean, it’s super decentralized and very strong, but it doesn’t do much, you know, although they would say, you know, Ordinals and whatnot.

6:23Kamal HubbardYeah. And I kind of want to go back to what you mentioned a little bit earlier around film production and film release in Web3 using ICP. What does that look like for you? I know that we’re seeing projects like Tracks where we’re seeing that with music. How is it going to look with film? Are there any projects right now that are going on? Or how do you envision it?

6:52AaronYou know, I’ve been trying for 3 years since Genesis to kind of help collaborate on that. And I don’t, Film’s a little bit more complicated of a medium because inside of every film, you of course have music and there’s like rights to, you know, there’s, I mean, like, that’s a piece of art. You just have a lot more collaborators with film. And so one of the things I’ve, it’s a dream and I’ve been working on it since day one called the Stoken Protocol. And we haven’t really talked too much about it lately, but the idea that elements that are part of a creative, a complex thing like a film, that the credits and the potential royalties just kind of all flow through in a smart contract way.

6:52AaronRight. ’Cause that’s better. We’ve done plenty of deals where we had distributors distributing our film. Our first film was like number 3 on iTunes back in the day when they sold films through iTunes. They don’t do that anymore, but back then. The distributor that we had ended up going out of business. We got our money before they went out of business, but tons of filmmakers just lost their money. Their own money was lost because in the middle, the person or company essentially that that was doing unethical things. And so for me, I’m like scarred by watching middle people essentially do nothing for the most part, really.

6:52AaronLike, the reason why it was on iTunes is because people wanted it, not because of this middleman, you know. And so it’s like, what can we do where we get -- not get rid of -- middle people have a job, they have contributions they make, but they have to make their contributions, right?

8:15Kamal HubbardRight.

8:15AaronAnd that can be accounted for in theory on the Internet Computer where there’s a percentage for the distributor. But why do we need to wait and then it takes 6 months to get paid? So for a filmmaker, it’s a nightmare out there because it’s like 6 months to get paid on your stuff. And we know through smart contracts that could be instant. Someone rents it, everyone -- imagine if everyone who gets a piece of that film gets paid instantly every time someone rents it. I mean, that’d be -- that’s the dream, right? And people make more films and people will be able to have, you know, buy their houses and buy their cars and do the things that they need to do, you know, daily instead of having to wait 6 months while they’re like practically bankrupt. And I’ve seen people, tons of filmmakers, my heart goes out.

8:53Kamal HubbardWe’ve had a lot of success, but not everybody does, partly because of these pressures.

8:58AaronAnd I think Internet Computer can literally change that. We just got to get some more tooling and more traction too.

9:03Kamal HubbardYeah. And I think just like looking at that whole timeline, right, where you can also raise money to produce a film, right, using ICP. Then, like you said, you can assign rights to all the participants. using ICP. You can host the film on ICP and distribute on ICP.

9:29AaronYou could literally do -- and that’s the exciting thing. Everything can be done on it.

9:32Kamal HubbardRight. And then, like, I think that can build new communities, like, of especially, like, fans of those films, right? Who can all interact with each other, can become patrons of either the actors or the other filmmakers in ways that we couldn’t do before.

9:51AaronYeah, like you could. I was even thinking about this, like doing a thing where every frame in a film was an NFT.

9:57Kamal HubbardOh, wow.

9:58AaronAnd that as people staked their frame, you would actually make part of it. And the more people that staked it, it would be more available for people to watch, like a documentary that was community-driven that people wanted other people to see, that they had to participate in that. I don’t know, there’s tons of things that could be done. I mean, it’s unbelievably powerful. And I think for the most part, we’ve just begun really. And I know that’s always what they say, but I don’t think people have fully imagined what’s possible with this platform. It’s insane.

10:25Kamal HubbardYeah, I think the 20-year plan that, uh, they released, and when I heard about it --

10:30AaronYeah, the 20-year plan, I love that.

10:31Kamal HubbardRight, yeah, because you look at so many roadmaps with so many different projects and it’s like Q1, Q2, Q3. So you’re not even gonna tell me what you’re gonna do in a full year?

10:41AaronI don’t think they know. And most projects aren’t big enough to even contemplate that, you know. They’re not trying to Replace the internet. Of course. Yeah. Right. And so there’s tons of things and I, and for the most part, they’ve done what they said they were going to do. Yeah. Things have kept moving forward. It’s not, it doesn’t seem, you know, I’m not personally wondering if in the future it’ll have this or more of that or whatever. If they put it in the roadmap, for the most part, they’re getting it done. And that’s, that’s super impressive. Yeah. It’s nice. It’s nice to not be in like a weird ghost project.

11:10Kamal HubbardYeah. Well, Aaron, thank you so much for taking time out, uh, from producing and post-producing everything. in ICP CC24. Is there anything else that you’d like to share about what you’re doing in the community or about yourself or where people can find you?

11:27AaronGosh, you know, I kind of stay a little bit quieter these days because it’s been a circus, but I’m there. I definitely think people should definitely connect with the Swap. You know, like, Kyle has been doing amazing work with authenticity, working his butt off, you know, in a space that’s confusing and crazy and always changing. He’s done a great job. I want to see people continue. I mean, he has a Great group of people following the swap. I would love to see more people do it. It’s real. This isn’t some weird sort of ruggy. It’s hard to know who’s good people, but Kyle’s good people.

11:27AaronHe needs to be followed and supported. You know, right now Sydney and Jenny are making this video. You know, that’s cool. I’m out here hanging out with you, which is fun. But we got a good team, you know, and I love them. Shout out to Jenny and Sydney for doing that. And then yeah, follow swap code and state. I mean, these are. People are doing cool stuff, you know, like just people should just get on board, you know, just, and they are, but get more. If you’re wondering like, oh, I don’t know, I don’t have enough time. There’s so many cool, there’s tons of random noisy projects.

11:27AaronIgnore those ones. The ones that have been -- not first, you need to follow the ones that have been working hard for years. Just get behind them. A lot of new people in the ecosystem, find the OG projects, get behind them. Let’s get this thing more weight. Let’s keep it rolling. Right on.

12:39Kamal HubbardRight on.

12:40AaronAwesome.

12:40Kamal HubbardWell, with that, don’t just make it a good day, make it a great day with crypto. Crypto with Kamal. We’ll see you on the next one from ICPCC24.

That was the whole conversation.

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