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Tywho? to Philadelphia: Replace Branding with Family

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0:00A: So what’s your message to the city?

0:01B: Um, get out your own way. Um, get rid of the word community. Go back to neighborhoods. Go back to, you know, fam -- words like family. I would say take, take branding, throw it in the trash, replace it with family. You can get the same shit out of it. But if you orient your, your organization towards family, true family, And what, what is family, right? Family -- families don’t agree. Families fight like cats and dogs, right? But family agrees that no matter fucking what, that we’re gonna end up on the winning side to motherfucker.

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