Rooftop recap: Maceo on the songwriting camp and what comes next.
Maceo explains, on a Denver rooftop, what the songwriting camp footage actually is and why he was shooting it. The context for a whole run of material that otherwise arrives without explanation.
The camp was put on by Blunts and Blondes, and he was brought along by Tim. “I’ve been able to connect with different artists: EDM artists, rappers, producers, DJs. People from Florida, people from LA, people from Phoenix, people from the East Coast too.”
What makes it worth flagging is that he says plainly it was not the plan. “I got into making content in the NFT space, and I was super excited about artist stuff, but I haven’t really found a way to play my role in that domain. I’ve been doing man-on-the-street content the last couple weeks here in Denver, walking up to people asking them questions. So this kind of put my interview chops more on the spot.”
He describes what he thinks he found: “A new kind of lane, more open format, for actually helping artists tell their story and create content with them, that can support them in their marketing campaigns.”
And the part that is genuinely about craft rather than output: “I feel like I’m learning as much about how to interview them as they are learning how to talk about what it is to be the artist that they are, and how to build their brand more in public.”
It closes on the camera itself, which is the other experiment running underneath all of this: “This has let me know that the DJI is nowhere I can’t go and find interesting to shoot.”
A hundred and fifty clips came out of that week. This is the one that says what they are.