You Can’t Just Copy Western Products for Africa | Elo
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0:00Going to Africa and being in Africa really has opened my mind just in terms of how different it is from the West and how you also have to build for that region as well. It’s not like you can just take a product from the West or take a product from the U.S. and just take it there and think that it’ll work because it’s not. It’s fundamentally different. It’s relationship and trust-driven. And actually, you know, the market is just not, it’s not as established as the United States. So there’s a lot of figuring out that needs to happen by being on the ground, by actually talking to people and developing those relationships.
0:43And that’s something that I learned in my travels throughout Africa.