You Can’t Just Copy Western Products for Africa | Elo
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0:00A: Like going to Africa and being in Africa really has opened my mind just in terms of like, you know, how different it is from the West and, um, you know, how you also have to build for that, that region as well. It’s not like you can just take a product from the West or take a product from like, you know, the US and just take it there and like think that it’ll work because it’s not. It’s fundamentally different. Uh, it’s relationship and trust driven. Um, and actually, you know, the market is just not -- it’s not as established as the United States. So there’s a lot of figuring out that needs to happen by being on the ground, by actually talking to people and developing those relationships. And that’s something that I learned, um, in my travels throughout Africa.
